Snapchat is engaged on turning its digicam into a visible search engine that can hyperlink customers to Amazon listings. The unreleased function was noticed within the code of Snapchat’s Android app by an app researcher who tipped off TechCrunch. It could establish objects, songs, and barcodes from customers’ cameras by sending the information to Amazon, Shazam, and different firms.
To make use of the function, you’d snap a photograph of an object, after which the app would pull up sellers of a product and evaluations. You’d then be capable to copy the Amazon hyperlink, share, and ship the data to mates. If the app can’t establish the product, it might reply by saying, “Bummer, we didn’t catch that!”
The function sounds just like the way in which Google Lens works, besides Snapchat can be utilizing third-party integrations to do the figuring out. We’ve reached out to Snapchat for remark. Whereas Snapchat has not confirmed the brand new function, it has labored with Shazam earlier than in 2016 with an in-app integration. It would one other be a means for Snapchat to monetize its digicam, after a poor Q1 the place it reported a $385 million web loss.