Kylie Jenner is again to posting on Snapchat.
The truth TV star posted a video of her child daughter’s foot over the weekend on the app. She additionally shared a number of movies and images of recent make-up merchandise from her Kylie Cosmetics model.
Snap (SNAP) inventory plunged 6% in a single day after Jenner tweeted that she hasn’t been utilizing the app following its main redesign. The tweet wiped about $1.three billion off the corporate’s market worth. The inventory was flat on Monday morning.
“Sooo does anybody else not open Snapchat anymore? Or is it simply me… ugh that is so unhappy,” Jenner tweeted final week.
In latest weeks, the corporate has confronted backlash from customers who’ve criticized the app’s new structure for being too complicated to navigate. Jenner, who’s one in every of Snapchat’s most influential customers, added gasoline to the fireplace along with her tweet.
Jenner’s video of child daughter Stormi on Snapchat.
The app beforehand featured content material from buddies, publishers and celebrities on one web page. Now, there is a separate web page for publishers and one other for buddies. The aim of the redesign was to draw extra individuals to the platform and enhance the consumer expertise by separating buddies from content material.
Nonetheless, customers complained about how the chums web page combined collectively direct messages and disappearing posts with Tales, that are images and movies shared by customers for 24 hours. Beforehand, Tales had been separated from direct chats and particular person Snaps.
In response to the backlash, Snapchat introduced an replace for customers to view content material they most need to see. The app now options tabs that permit customers view a listing of solely Tales or posts from Teams they’re a part of.
The change, which began to roll out to some iOS customers this weekend, could quell some consumer complaints for now.