CNN and Casey Neistat stated Thursday that they’re parting methods, marking the top of a much-hyped, multi-million greenback partnership between the cable information community and YouTube persona.
It was lower than two years in the past when CNN dropped round $25 million for Neistat’s video-sharing app, Beme. On the time, CNN stated that Beme could be a standalone firm targeted on producing “well timed and topical video and empowering content material creators to make use of know-how to search out their voice.”
However that lofty imaginative and prescient by no means materialized. And on Thursday, Neistat confirmed that he and Beme co-founder Matt Hackett are leaving CNN. Matt Dornic, a spokesman for CNN, stated that Beme “will now not be a standalone enterprise,” though the “model and merchandise will reside on at CNN.”
The community stated that it could attempt to discover new positions on the firm for Beme’s 22 workers, however acknowledged that some individuals could be let go.
Neistat was not instantly obtainable for remark. In an interview with BuzzFeed, Neistat stated he was unable to give you a technique for Beme at CNN, and that he more and more discovered himself absent at his personal firm.
“I could not discover solutions. I might kind of disappear, and I might cover, and I might make YouTube movies for my channel as a result of no less than I might have the opportunity yield one thing,” Neistat stated. “I do not suppose I am giving CNN what I need to give them, and I do not suppose they’re getting worth from me.”
Neistat launched Beme in 2015 together with Hackett. The app, which allowed customers to supply and add fast and unedited movies, rapidly gained a loyal following — thanks partly to Neistat’s on-line star energy. And that early success made Beme enticing to a information group like CNN keen to succeed in a youthful viewers.
Jeff Zucker, president of CNN Worldwide, came upon about Neistat by his kids. In a canopy story final yr for The Hollywood Reporter, Neistat recalled a gathering with Zucker, who introduced his teenage son Andrew.
“Jeff says to me, ‘You already know, now we have an enormous information operation right here; it is a international enterprise,'” Neistat stated. “‘However my son says that you are the solely one that issues in media.’ ”