Apple has been live-streaming its product bulletins for years, however the firm has all the time tried to maintain the occasions on-platform — till now. TechCrunch stories that, this yr, Apple can even be streaming its iPhone announcement on Twitter, the place it has the prospect to succeed in a brand new viewers which may not know to take a look at Apple’s web site for a streaming hyperlink.
That is Apple’s second main enlargement in streaming choices this yr. For WWDC, the corporate additionally opened streaming as much as folks utilizing Chrome and Firefox. Beforehand, Apple had restricted viewing to Safari and Edge customers solely on the desktop. It had been a irritating constraint that actually simply served as an annoyance for the numerous Mac house owners who use different browsers.
It seems that Apple will probably be operating the dwell stream by its ridiculous Twitter account, which by no means tweets and solely runs paid advertisements, with the intention to’t really see something on its profile web page. However as soon as you notice the advert (embedded beneath), you’ll be able to prefer it, which is able to get Apple to tweet updates at you concerning the occasion as soon as it begins tomorrow. It looks like that’s the place you’ll have the ability to watch the dwell stream, somewhat than this being a direct partnership with Twitter to have it embedded everywhere.
Be a part of us September 12 at 10 a.m. PDT to look at the #AppleEvent dwell on Twitter. Faucet ❤️ beneath and we’ll ship you updates on occasion day. pic.twitter.com/i9mGHTKhvu
— Apple (@Apple) September 10, 2018
There was little motive for Apple to maintain limiting its live-streaming viewers besides to advertise Safari (and “I’ve been compelled to make use of Safari” shouldn’t be good encouragement to change), so it’s good to see Apple not simply lifting that restriction, however coming to the place folks really are. Now, hopefully it figures out that YouTube presents a live-streaming function, too.