Apple could take one other step to handle the backlash over its choice to decelerate older iPhones.
Apple (AAPL) informed a U.S. senator it’s “exploring” whether or not to supply a rebate to prospects who paid full-price for a battery alternative, in accordance with a letter launched Tuesday.
The tech firm apologized to prospects in December for utilizing a software program replace to sluggish the efficiency of older iPhone fashions. It additionally dropped the value of alternative batteries for the iPhone 6 and later fashions from $79 to $29.
Senator John Thune, the chairman of the Senate Commerce Committee, beforehand despatched a letter to Apple with a number of followup questions, together with whether or not prospects who bought batteries at full-price may be compensated.
“Apple has acknowledged that its preliminary disclosures got here up brief,” Thune stated in an announcement Tuesday. “Apple has additionally promised the committee some follow-up data, together with a solution about extra steps it could take to handle prospects who bought a brand new battery at full worth.”
Apple has stated the objective of the slowdown was to “clean out” peak energy calls for and stop older iPhones from sudden shutdowns as their lithium-ion batteries degrade. Nevertheless it resulted in disappointing efficiency for customers.
The unique disclosure set off a backlash amongst shopper teams and authorities authorities world wide. U.S. regulators have additionally begun probing Apple for data on the slowdown.
“Whereas our intention has been to offer our prospects the perfect merchandise and the perfect experiences, we have now apologized to our prospects and, as described right here, have taken various steps to handle the complaints,” Cynthia Hogan, Apple’s VP of public coverage, wrote within the letter launched Tuesday.
Hogan stated Apple is “seeing robust demand” for the discounted battery replacements up to now.
A call to supply a rebate to prospects might assist offset some buyer outrage, but it surely may additionally add to investor jitters about the price of Apple’s technique for defusing the dangerous PR.
On a convention name with analysts final week, Apple CEO Tim Prepare dinner was requested whether or not traders ought to fear about discounted battery replacements slicing into the variety of prospects who really feel the necessity to improve their iPhones.
“We didn’t take into account in any manner, form, or type, what it could do to improve charges. We did it as a result of we thought it was the best factor to do for our prospects,” Prepare dinner stated on the decision. “Sitting right here right now, I do not know what impact it’ll have.”