Amazon Prime is about to get costlier for anybody with a month-to-month subscription.
Amazon mentioned Friday that the price of a month-to-month Prime membership will go from $10.99 to to $12.99, up 18%. The associated fee for college students will now be $6.49, an uptick of $1.
Prime subscribers get free two-day supply for Amazon.com purchases, plus entry to a media library together with authentic Amazon programming, motion pictures and tv exhibits, streaming music and a number of Kindle books.
The price of a yearly Prime subscription will stay the identical — $99, or $49 for college students.
The worth improve takes impact instantly for brand new members, and on February 19 for present members.
In June, Amazon (AMZN) introduced a brand new discounted price of $5.99 per 30 days for anybody who receives authorities help.
Amazon used to solely provide Prime as an annual subscription service — the worth was initially $79 and elevated to $99 in 2014. In 2016, although, the month-to-month choice was added for customers who did not wish to decide to a complete yr. The corporate additionally began providing a subscription choice for less than Prime Video, with out the transport advantages this system is most well-known for. This was seen as an try and compete with Netflix and different streaming companies.
In September of final yr there have been round 90 million prime subscribers within the U.S., in line with Statista analysis.