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2.0 Web Bug Guidelines
The Privacy Foundation guidelines for web bug technology include:
| A Web page that uses a Web bug must display a clearly visible icon on the page. |
| The icon should include the name of the company collecting information from technology and be labeled as a tracking device. |
| The Web bug should be linked to a page disclosing what data is collected, how it's used, and which companies receive the data. |
| Web visitors must be able to opt out of data collection by Web bugs. |
| Web bugs should not be used to collect sensitive information related to children, medical issues, finances, employment or sex. |
In addition, if you use web bugs (clear gifs) in HTML-based emails, the privacy policy needs to indicate the purpose (probably to see if the email was opened) and allow users an opt-out of these emails.
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Definitions
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