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1.0 Background
A web bug or a web beacon is simply a graphic image on a html page (email or web site) that is designed to transfer information about the user viewing the page. These devices are sometimes called clear gifs, invisible gifs, or 1 by 1 gifs because they are usually a 1 pixel by 1 pixel transparent image (although they don't have to be transparent). The recipient of the information is usually a third party. The usual characteristics of these devices are that they are loaded from a different server than the page you are viewing and their height and width image values are set to 1.
The information transmitted by the web bug is similar to what you would find in a Server Web Log.
| Your IP address |
| URL of the page the web bug is on |
| URL of the web bug image |
| Time viewed |
| Your browser type |
| Previously set cookie |
Web sites using Web Bugs should review and implement the Privacy Foundataion Guidelines to protect the privacy wishes of users.
When Web Bug technology is used there can be P3P implications that can affect how browsers treat your cookies if personally identifiable information is collected.
Web Bugs (clear gifs) can also be used in emails to determine if a user opens the email.
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Definitions
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