3.0 P3P Implications
One thing that most small web site owners do not recognize is that they have a web log being maintained on their server by the site host. This means that when they make their privacy policy, they do not mention the fact that web log data is collected even though it is.

As seen by the valid reasons to collect web logs, the typical P3P purposes for this data element will be "Web Site and System Administration" and "Research and Development."

That being said, the web log can be combined with user information for other purposes

Although the web log is sort of a blunt weapon, it can be used with other information to tell a web site owner exactly what a person is doing. The following is an advertisement from a popular web log analysis program:

• Dynamic individual visitor clickstream analysis
• Instant, dynamic custom reporting for your unique tracking needs
• Analysis of dynamic or shopping cart content served by common application servers / e-commerce platforms
• The ability to integrate customer data (name, phone number, e-mail, address) that you have collected (and have stored in a database) directly into each report for viewing alongside their online behavior

If the web log is being with other services (such as Webtrendslive) or software programs to combine the information with personally identifiable information then there will be additional purposes associated with this data element. Since the data can be tied to PII, the data is collected for the purpose of Individual Analysis and/or Individual Decision.